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Australian Fashion Laureate Awards 2021 Celebrating Aje’s Nominations


The Australian Fashion Laureate Awards is an annual celebration of Australia’s most innovative fashion designers, honouring their outstanding achievements as Australian fashion leaders and game-changers. This year, Aje Co-Founders, Edwina Forest and Adrian Norris, have been nominated for the prestigious Designer of the Year Award, as voted by industry members, and the People’s Choice Award by Afterpay and IMG, as voted by the general public.

Aje Co-founders, Edwina Forest and Adrian Norris, at the Resort 22 runway show at The Calyx

The Aje Resort 20 collection, opening Mercedes-Bez Australian Fashion Week in 2019

Founded in 2008, Aje has stayed true to the authentic duality of blending coastal and urban Australian style, evolving this intrinsically Australian approach to dressing into the brands recognisable design codes that celebrate effortless cool and raw beauty, grounded through an appreciation for the arts.

On the nomination, Adrian says, “our People’s Choice Award nomination for the Australian Fashion Laureate is an outstanding honour. Aje thanks our community for their ongoing support and celebrates our customers by upholding a vision to act with consciousness and deliver the best of Australian fashion, with innovation and creativity at the heart of everything we do.”

 

The Aje HQ in Sydney's Surry Hills

The Aje Resort 20 collection, opening Mercedes-Bez Australian Fashion Week in 2019

Aje’s distinct silhouettes, artisanal craftsmanship and luxurious fabrications have inspired a global community of women, investing in Aje pieces that withstand the test of time. It is with gratitude and thanks to this loyal and tenacious Aje customer that makes the People’s Choice Award by Afterpay and IMG extremely rewarding, Edwina shares with the Aje Report. Edwina continues, “since 2008, we’ve been inspiring our customers through luxurious, statement design informed by the arts. Our recognisable design codes grounded in tough femininity, artisan sensibilities and raw beauty echo an authentic, timeless sense of Australian style.”

Edwina, Adrian and the Aje Family would like to thank you, our community, for your continued support for our vision to empower women through effortlessly cool Australian style. To support Aje in the People’s Choice Award by Afterpay and IMG, place your vote here.

Aje Co-founders, Edwina Forest and Adrian Norris, captured at the Art Gallery of New South Wales before the Resort 18 'Awelye' runway show

Aje 'Woman' Resort 2019 runway show at Wendy Whiteley's Secret Garden in Sydney

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