The Aje Report


Femininity With Strength | An Aje Guide to Mother's Day Dressing

The journey of motherhood is a special experience shared by many women around the world. No two journeys look the same, nor is there a singular or ‘perfect’ pathway to it, yet all mothers and mother-figures share the same distinguishing qualities: they are forces of nature, brimming with strength, courage and divine femininity.


No matter the distance between nor the length of time apart, when it comes to her children, a mother’s love knows no bounds. This year, go above and beyond in showing her gratitude by celebrating her strength and spirit through her signature style. Whether her personal aesthetic favours understated elegance or maximalist moods, honour her selfless spirit with timeless Aje styles she will treasure today, tomorrow and always.

Steph Carta in the Poised Frill Sleeve Midi Dress and daughter Richie in the Poppy Ribbon Logo Kids Tee

Aje’s ‘Femininity With Strength’ Mother’s Day Edit is a considered nod to the women who nurture and ground us. An homage to the duality mothers possess, the blush tones and buoyant hemlines are synonymous with the femininity of the mother-figure, while the tailored suiting and utilitarian silhouettes are symbolic of their unrelenting strength.

Ideal for any Mother’s Day celebration, from family brunch in the park to an intimate fine dining experience, cherish, love and thank her with a selection of sophisticated pieces from Aje's 'Femininity With Strength' Edit.

Shop the curated Pre-Fall 22 edit of feminine hues and strong silhouettes.

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