The Aje Report


Mother’s Of Substance and Style

Celebrating Mothers of Substance and Style, this Mother's Day we are paying homage to the mothers and grandmothers who have come before us, paving the way for the daughters and sons of today.


In edition two of the series, we sit down with Sunday Life's Fashion Editor, Penny McCarthy and her daughter Ruby as they share the secret to their bond and what each has taught the other.


We will be profiling Mothers of Substance and Style in the coming weeks. If you are a Mother of Style, or have one yourself, share your nearest and dearest images with us on Instagram using the hashtag #AjeMothersOfStyle.


Mother's Day is on Sunday the 10th of May.

Captured: Mother and Fashion Editor Penny McCarthy with daughter Ruby

Penny wears the Psychedelia Blazer and Psychedelia Pleat Wide Leg Trouser

Ruby wears the Psychedelia Cut Out Mini Dress

How are you staying connected this Mother’s day this year, given the current circumstances in the world?

Penny - If I can’t see my Mum I'll be sending flowers and a yummy cake from her favourite bakery Flour & Stone.


What has been the best lesson Mum has offered to you?

Ruby - To be empathetic and loving always, to smile, and to never take life too seriously.


What teaching can you impart, based on your experiences as a mother?

Penny - You have to roll with the punches and be able to adapt….quickly ! I tried to be as spontaneous as possible, keep things fun and not get too bogged down in the boring routine. Keeping a sense of humour is crucial. I would say teaching them to be kind was very important to me.


What makes the word ‘mum’ so special?

Ruby - The word mum represents family. I’m part of a large family, when I hear the word mum I think of my brothers and sister and how we all share the same mum.


Tell us your most memorable fashion moment — from your mother or grandmother?

Ruby - My mum has taught me to love a pantsuit or jumpsuit, she always looks so chic and cool. You will rarely catch her in a pretty dress but always catch her in a pair of cool pants. I used to be quite feminine with my style, however now I hardly own any dresses or skirts…maybe she’s rubbing off on me!


Penny - I remember my Mum drove us to school in a fur coat with nothing on underneath! It was the 70s I guess.

Shop the edit

Shop Instagram