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Resort 22 Scent of Summer Campaign

Scent of Summer

Summer is a mood, a feeling, a weightless sense of freedom affecting all of the senses.

 

As the world continues to move through a state of flux, Australian fashion house Aje’s Resort 22 runway collection offers a dreamscape of summer; a voyage to another time and place, where hearts ran free and souls ran wild. Entitled ‘Scent of Summer’, the collection is a rhapsody to long summers and the bygone beauty of the 1960’s; as imagined by Creative Directors Edwina Forest and Adrian Norris.

Juxtaposing the sublime and the bohemian, the opulent and carefree, ‘Scent of Summer’ encapsulates the jetsetter age; a timeless era of summers without end, spent in places of exotic desire.

Enveloped in colour, the Resort 22 collection playfully contrasts bold neons with sophisticated neutrals, featuring a palette where citrus meets blush, tangerine meets walnut, and fuchsia meets russet.

The Romance Bucket Hat, Promenade Leather Shell Top, Promenade Leather Pocket Skirt, arriving in October, 2021. Medina Ruched Cropped Top, Casabianca Braided Tiered Skirt and Oasis Olive Leaf Strap Maxi Dress.

The Medina Ruched Cropped Top and Belmond Denim Midi Skirt. Arriving in October, 2021.

Local Supply X Aje The Square. Arriving in October, 2021.

Local Supply X Aje The Cat Eye. Arriving in October, 2021.

The collection is anchored by opulent shapes with overblown proportions, voluminous puff sleeves, cut out details, structured forms and floating lengths in a reference to heritage and modern Aje silhouettes.

The Vanades Cut Out Ring Midi Dress, arriving in October, 2021.

Ornate and unexpected embellishments transpire in floral sequining and hand beaded daisies applied on transparent organza in cut-out Sixties shapes, while handsewn guipure applique and hand ruched flowers in cotton poplin reflect a long-standing devotion to artisanal techniques and craftsmanship. Developed in-house, Aje created a braiding technique to bring unique textural details throughout the collection.

The Jacinto Pleated Mini Dress, arriving in October, 2021.

The Pelicano Ruffle Mini Dress, arriving in October, 2021.

The Jacinto Pleated Midi Dress, arriving in October, 2021.

The Jacinto Pleated Mini Dress, arriving in October, 2021.

The season’s hand painted overblown floral prints in signature fabrications of silk linen and cotton poplin are each a symbolic nod to summertime bliss in tones of citrus, olive, fuchsia and wallpaper floral.

The Jacinto Pleated Midi Dress, arriving in October, 2021.

The Pelicano Frill Cropped Top, arriving in October, 2021.

Organic shaped hand cast hardware in metal and resin are accented throughout, while bespoke broderie anglaise sits beside Italian yarn knits in hand crocheted racer styles.

The Le Mempris Ruffle Tiered Smock Dress, arriving in November, 2021.

The Caliente Cut Out Dress, Vista Long Sleeve Pocket Shirt, Vista Pleat Front Pant, Kasbah Ruched Cropped Top and Kasbah Sunset Stripe Maxi Skirt. Arriving in November, 2021.

The Vista Long Sleeve Pocket Shirt and Vista Pleat Front Pant. Arriving in November, 2021.

The Le Mempris Ruffle Tiered Smock Dress, arriving in November, 2021.

The Le Mempris Cut Out Ring Mini Dress and Mirage Leather Strappy Heel Sandal. Arriving in November, 2021.

The Kasbah Ruched Bow Back Mini Dress, arriving in November, 2021.

The Kasbah Ruched Bow Back Mini Dress, arriving in November, 2021.

The Kasbah Ruched Bow Back Mini Dress, arriving in November, 2021.

The Le Mempris Tiered Maxi Dress, arriving in November, 2021.

The Mirage Organza Cut Out Mini Dress and Wildflower Leather Heeled Sandal. Arriving in November, 2021.

The Le Mempris Tiered Maxi Dress, arriving in November, 2021.

The Cantina Braided Short Sleeve Shirt, Cantina Relaxed Flare Pant, Medina Ruched Cropped Top, Medina Tiered Midi Skirt, Gazelle Organza Shell Top and Gazelle Organza Mini Skirt. Arriving in December, 2021.

The Medina Ruched Cropped Top and Medina Tiered Midi Skirt. Arriving in December, 2021.

The Casabianca Puff Sleeve Shirt Smock Dress and Riviera Asymmetric Puff Sleeve Smock Dress. Arriving in December, 2021.

The Helen Kaminski x Aje Hat, arriving in late 2021.

The Riviera Off Shoulder Tube Silk Top, arriving in December, 2021.

The Casabianca Puff Sleeve Shirt Smock Dress, Riviera Off Shoulder Tube Silk Top and Riviera Asymmetric Puff Sleeve Smock Dress. Arriving in December, 2021.

The Riviera Asymmetric Puff Sleeve Smock Dress, arriving in December, 2021.

The Helen Kaminski x Aje Hat and Cantina Mini Bow Back Dress. Arriving in December, 2021.

A time of escapism; of sensory delectation; ‘Scent of Summer’ is designed to invite your senses to step into the mood, feeling and metaphor of Summer.


Campaign Photographer: Georges Antoni

Head of Brand Visuals: Ria Kamat Shetty

Creative Producer and Stylist: Ashton Eramya

Makeup: Nisha Van Berkel

Hair: Julia Homard

Models: Zoe Blume @ Chadwicks, Cameron Stephens @ IMG and Nat Buchanan @ Kult