Celebrate #WeWearAustralian

Aje is proud to join the re-launch of #WeWearAustralian in support of uniting the Australian fashion industry and uplifting local Australians in need. #WeWearAustralian is an initiative founded in 2020 by Showroom-X Co-founders, Kelly Atkinson and Richard Poulson, in response to the immense and unforeseeable impacts the global pandemic had on the Australian fashion industry.


In 2021, this initiative makes its return, anchored with the hope to champion Australian designers, whilst reuniting with charitable organisation Thread Together. Thread Together sources excess and new clothing from Australian designers to redistribute them to Australians in need. Reuniting with Thread Together in 2021 will allow them to drive social, environmental and community change and support communities in crisis to rescue clothes from landfill, and redirect them to people in need.


#WeWearAustralian in 2020 dressed more than 10,000 disadvantaged Australians over the course of three weeks and created a social media movement championing Australian design and talent.


Creative Director of Showroom-X, Kelly Atkinson, shares her favourite new season Aje pieces with the Aje Report to inspire you to support the Australian fashion industry this month, and beyond. As a thank you for supporting #WeWearAustralian, simply make a purchase online or in store and sign up to the Aje newsletter between 16th September 2021 and 16th October 2021 for your chance to win a $1000 Aje wardrobe. This offer is valid to Australian customers only, T&Cs apply.

An exclusive sample of the Allure Tiered Mini Dress in Jones Magazine

Creative Director of Showroom-X, Kelly Atkinson, reflects on how #WeWearAustralian is a crucial time to rally together in support of the Australian fashion industry, as she says “I was so moved by the participation in the #WeWearAustralian movement in 2020. It helped Showroom-X realise a dream we have for a collaborative fashion industry here in Australia. I am so proud that within 12 months of launching Showroom-X, we can again launch this charitable initiative to support those in Australia who need it the most.”


Shop Kelly’s Aje favourites from Reimagination as she shares, "Aje offers the quintessential ready-for-spring outfit options, I naturally gravitate to monochrome pieces that are easily layered and work back with my existing wardrobe. That being said - there is always room for future heirloom pieces - ones that will be treasured for years to come for their beautiful fabrications, delicate detailing and unique colour palette such as the warming and uplifting yellow of the Wilderness pieces."


Celebrate #WeWearAustralian for your chance to win a $1000 Aje wardrobe, and don’t forget to sign up to the Aje newsletter too.


Allure Tiered Mini Dress

As Seen On

Nadia Fairfax-Wayne wears the Allure Tiered Mini Dress

Bettina Looney wears the Allure Tiered Mini Dress

Shop Reimagination and sign up to the Aje newsletter for your chance to win a $1000 Aje wardrobe.