The Aje Report


A Denim Daze |
New Craftsmanship Techniques Celebrate The Aje Heritage

Spring 21 Reimagination deconstructs and reconstructs Aje heritage, reimagining ideas of old with artisanal techniques and ideas anew. Co-Founders Adrian Norris and Edwina Forest reinvented denim, a signature Aje fabrication, by patch working denim with contrasting indigo washes.


Discover the latest denim pieces from Reimagination to be worn season after season.

Read more on behind the scenes from the Reimagination campaign

Wear together for uniformity; the bold organically shaped buttons on the neckline of the Freecycle Denim Shirt effortlessly complements the signature Aje hardware in the Freecycle Denim Jean and Freecycle Mini Skirt. Whilst, the Freecycle Denim Jacket is an exuberant mix of considered tailoring and minimal stitching.


Wear alone for a tasteful statement; style the mini skirt with a longline white shirt for a minimalist look during the week and for the weekend, pair with an Aje logo tee for ultimate comfort, yet effortless cool. The Freecycle Denim Jacket has been created to be a high-rotation outerwear piece to be layered over an Aje tracksuit for casualwear, or over a minimal black dress to provide warmth, without compromising on style.




"It’s no secret that quality of design and fabrication are the key ingredients to a successful style and this can’t be more true with denim. We have worked tirelessly to nail our denim fit and I think we are getting very close. The addition of our signature hand cast hardware also gives a unique artisan feel and elevation.”
Edwina Forest, Aje Co-Founder on the Freecycle Denim Jean

Stand out in the Freecycle Denim Dress. The modest neckline heroes statement buttons, whilst the iconic puff sleeves elevate and reframe the casual connotations associated with denim. The minimal raw edging on the hemline is a refined finishing touch to this street style piece, whilst the removable tie waist belt allows the wearer to customise the fit of the mini dress to their frame. Style this silhouette with bold, yet detailed earrings to mirror the attention to craftsmanship in the Freecycle Denim Dress.


Curate a bold and original look this season in Freecycle.


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