On the hypnotising terrain of New South Wales’ Southern Coast, the ambiance of escapism is potent. Where the firm edge of rocky shores mirror soft undulating stretches of crisp sand, the Reimagination campaign is representative of an evolution in creativity upon artistic reflection. Aje Spring 21 muses step into a pool of water, emerging brighter and bolder than ever before, in what feels like a rebirth to anew.
For Creative Director, Edwina Forest, creating a sense of liberation was key to allowing the transformative elements of the pieces to breathe and evolve amongst the surrounding sculptural landscapes. The warm gloss of natural light tempered the dramatic silhouettes of the Spring 21 collection with a sense of intimacy, lending reference to the historical nuances of Aje.
The ubiquitous influence of effortless cool is shared in a behind the scenes capture of Spring 21 muses in Shoalhaven, as Aleisha Scanlon and Astrid Holler tell the tale of Reimagination in sharing their favourite moments of the campaign shoot with the Aje Report.