The Aje Report


Spring 21
Behind The Campaign

On the hypnotising terrain of New South Wales’ Southern Coast, the ambiance of escapism is potent. Where the firm edge of rocky shores mirror soft undulating stretches of crisp sand, the Reimagination campaign is representative of an evolution in creativity upon artistic reflection. Aje Spring 21 muses step into a pool of water, emerging brighter and bolder than ever before, in what feels like a rebirth to anew.


For Creative Director, Edwina Forest, creating a sense of liberation was key to allowing the transformative elements of the pieces to breathe and evolve amongst the surrounding sculptural landscapes. The warm gloss of natural light tempered the dramatic silhouettes of the Spring 21 collection with a sense of intimacy, lending reference to the historical nuances of Aje.


The ubiquitous influence of effortless cool is shared in a behind the scenes capture of Spring 21 muses in Shoalhaven, as Aleisha Scanlon and Astrid Holler tell the tale of Reimagination in sharing their favourite moments of the campaign shoot with the Aje Report.

"The makeup look was sun kissed.
Fresh warm vibes on the skin, so they appeared to have been in the sun all day." - Isabelle Schimid, Makeup Artist

"My favourite moment was when I was standing in the middle of the river in the beautiful strapless blue and orange dress. It was nice to pause for a moment and experience the beautiful nature that surrounded us" - Astrid Holler, Spring 21 Muse

The Aje team on location in New South Wales' South Coast

"I loved being able to help bring all these beautiful pieces to life, and I’m very grateful that I got to work with such an amazing team." - Aleisha Scanlon, Spring 21 Muse

The  Idyllic Wrap Top with the Idyllic Skirt arriving July

The Idealist Shirt with the Serendipity Pant and the Idyllic Wrap Top with the Idyllic Skirt arriving July

Behind The Scenes Photographer: Juliana Pedroso

Creative Director: Edwina Forest

Producer and Stylist: Ashton Eramya

Makeup: Isabella Schimid @ Assembly Agency

Hair: Julia Homard

Models: Aleisha Scanlon @ Vivien’s and Astrid Holler @ Priscillas


Explore the Reimagination campaign.

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